Over the course of this last year some of you had been aware that I was receiving treatments for Stage 3 Lung Cancer. I felt this was a very private and personal matter and therefore I didn’t want to put out information without all the facts present. From the outset the prognosis was very positive […]
"I dwell in possiblity…"
Our culture, as it exists today, continues to advance at break-neck speed in an attention-grabbing, media-mad frenzy that consumes us. However, I don’t necessarily mean it’s a good thing for us as a society. Nor, does it mean we are progressing or moving forward. It does continue to change and morph and in specific instances, […]
The summer movie season is now behind us. It is considered by many industry analysts to be the second-best earning season since 2013, but that is largely due to Disney’s two top grossing domestic hits, Finding Dory and Captain America: Civil War, which also happen to be sequels. On the downside, Hollywood failed to capture […]
It’s a very curious phenomenon. When we get to a certain age or point in our lives, I find there is the tendency for so many to reflect and think about those pivotal, life-changing moments that occurred. For me it could have been in 1978 or 1984 or 1994. Each one of those years holds […]
Stepping outside the limitations of our comfort zone is not as easy as they might appear. On the surface it looks awfully attractive and inviting. I mean, who wouldn’t want to trade off what we’re doing for something more stimulating that gets our creative juices flowing, and has the potential for a bigger payday. Of […]
Niche has become one of those popular “buzz” words people tend to use and over-use nowadays. It’s so expected when they do. For our purposes, though, niche commonly has two meanings. It can to a specialized segment or area of the entertainment industry in relation to a specific product or type of presentation. Or, and […]
As a fellow creative soul I stand up, salute, and applaud you for your courage. I know all too well how much moxie, discipline, and originality it takes to establish and work as a creative professional in this industry. I don’t think the world at large, in all its diversity, fully understands what a courageous […]
This is kind of an open-ended question, isn’t it? Seriously though, when we watch a television program, go to the movies, attend a live production, nightclub performance or concert, play a game, or just relax and listen to music, what are we expecting? Of course the obvious answer lies in its entertainment value. That’s why […]
Actually I should re-title this blog, The Movie Sequel or Why Most of Them Don’t Work. There are a lot of elements that normally contribute to making the first film a success, but it’s highly unlikely history will repeat itself in its sequel. I’m not talking about a franchise, like Star Wars or Pirates of […]
For some of you this subject is a no-brainer and it’s pretty self-explanatory, right? Well, not so fast. During last year’s Winter session at Duke University I was conducting a series of classes on what else, the entertainment industry. I don’t recall just how the subject came up, but in one class many of the […]
"There are very few people out there like Ron Greenfield who can articulate and know what the creative process
involves…and how it relates to the entertainment industry. He is all about creativity."
- Richard Skipper, Producer -
“This aptly named website provides an insider's view of the entertainment industry from a professional veteran of stage and screen. Insightful, informative and practical advice for anyone looking to advance in the highly competitive and unique world of the entertainment industry. A must read.”
- Terrence Cranert - Attorney/Producer/Artist/Composer
“Ron was a mentor and a role model. His dedication, superior standards for producing the highest quality of work and passion for his craft cannot be compared. He encouraged and challenged me to push beyond my comfort zone. He gave me opportunities that I might not have been able to take on, if it were not for his belief in my abilities.”
- Mary Moffitt - Spelling Entertainment, Vivendi Universal
"Aspects of Entertainment is a must for anyone wanting to break into any creative field, especially in the entertainment industry. Ron shares his wealth of knowledge and experience in the industry and provides valuable resources for aspiring artists. I highly recommend the books and resources he provides on his website, having worked for Ron myself and having learned a great deal from him."
- Nicholas Garton - Artist and Filmmaker