Ron Greenfield has had an extensive and distinguished career in the entertainment and interactive industries. He began his career in New York designing, marketing and producing trailers and promos for the major studios, networks, cable stations, and their affiliates. For his work he has received numerous Emmy and Clio award nominations.
As home entertainment began to gain popularity, Ron joined CBS/FOX in a senior creative capacity. There he conceived and produced the campaigns for such films as, Rocky II and III, Star Wars, The Empire Strikes Back, Return of the Jedi as well as such classics as The Maltese Falcon and Casablanca.
In Los Angeles Ron joined Republic Pictures (a Blockbuster owned company) as Senior Director of Creative Services. During his tenure he originated the marketing and creative campaigns for the company’s indie and Hallmark Hall of Fame home entertainment releases. His duties expanded to include work on the popular series Beauty and The Beast as well as several television pilots, award-winning mini-series and reality programming
Joining Spelling Entertainment and working for the legendary Aaron Spelling as Vice President of Marketing and Creative Services, his duties expanded to include public relations/publicity and producing specialized programming for the company’s releases as well as grow the company’s presence at international film conventions and festivals. For his overall efforts he is the recipient of several awards for outstanding creativity in addition to serving as judge and being nominated for several Hollywood Key Art Awards.
From Spelling Ron became active in the console/online gaming industry. As its Chief Marketing Officer, the firm of Software Magic worked with many of the industry’s top publishers, developing game concepts and online projects, working in tandem with companies such as Electronic Arts, Activision, Vivendi-Universal, Dreamworks Interactive, Lucas Arts, and Midway Games.
Following Software Magic, Ron began developing online projects, most notably with online networking and the development of social communities. Given their potential and phenomenal growth rate, he recently created the website www.aspectsofentertainment.com. Having worked in so many areas of the entertainment industry, he sees it as a portal of information whereby he can provide useful information and tools for anyone, especially those individuals seeking careers in the industry.
He is a graduate of the High School of Music and Art in Manhattan, with a B.A. in Advertising and Design from Hunter College and course work completed towards a M.S.
(Master of Science) in Communications from Pratt Institute. He currently lives in Durham, North Carolina.